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As close to the perfect product as we have ever seen! Everyone, young and old, is a potential customer. You don't have to teach people how to chew. If it tastes good and feels good, you will chew it. The packaging is excellent, also for retail display. The samples are also perfectly packed with accompanying documentation. Chews are easy to carry on your person and to hand out on whatever occasion. Who could refuse a healthy chew? Even diabetics can enjoy the chew as there is no sugar content.

The manner in which David Friedman is implementing his vision, the attention for detail and his uncompromising approach to quality... if this is a sign of things to come, we are on board 100% for this ride!

The whole world is literally our market... every person young and old. And the chews as a daily nutritional supplement is perfect for repeat orders and autoshipments. In our opinion, business ventures do not come much better than this. And when they do, we jump on board at the earliest opportunity :-)

high end products vs low end products

In traditional corporate business one talks of "high end products", and the Chews-4-Health candies are "low end products." Typical characteristics of high end products are a strong brand name, quality design, high pricing, distinguishing unique features and specialised "personal service" retail outlets (product application knowledge required). And typical characteristics of low end products such as the Chews-4-Health candies are low price, suited to "over the counter" retail outlets (already comes with excellent display packaging). Brand name, design quality and distinguishing features are far less important. And this is why we are so enthusiastic about Chews-4-Health. The candy is a product that can be promoted as a low end product with low pricing, but it will come with a very strong brand name and high end patent pending design. The National Co-op Marketing (NCM) program is going to create the kind of early leverage that will send the Chews-4-Health business into orbit!

Are you looking to invest?

If you are looking to invest rather than to participate as an active affiliate, then Chews-4-Health is an excellent choice!

If you would love to participate in Chews-4-Health, but you decide not to because you already have your hands full promoting other business ventures, then reverse your decision and become an investor!

By signing up with Chews-4-Health and then investing in the National Co-op Marketing (NCM) program you can have your cake and eat it! The NCM program will start to build a customer base and an affiliate network for you on your behalf. You will receive income from the turnover generated within your network, which will be your immediate return on your investment in the NCM program. You have the best of both worlds. And when you do have the time to actively promote Chews-4-Health then you will leverage on the results that the NCM program has already delivered to you.

As a low end product the Chews-4-Health candy is a perfectly positioned product for the "over the counter" sales that will be generated by the television infomercials and full-page ads in national newspapers and magazines. This advertising campaign, the NCM program, will generate plenty of opportunity for extra leverage, e.g. not only will you find it easier to attract new customers and distributors to this growing brand name, but you will also attract new investors for the 2nd and 3rd phases of the NCM program. Multi-leverage opportunities do not come any better than this... Chews-4-Health is as good as it gets!

Eelkje and I are a perfect example of the Chews-4-Health investor. We are primarily focussed on our Woldon Coaching & Training business. The remaining time goes to related research & development and some offline networking. Our hands are full! For the next 6-12 months our Chews-4-Health business will be built on our behalf by the NCM program.

Stimulating Compensation

Allow us to present a short list of features that we have learnt to dislike over the years, because they kill the ability of the business to be built to last:

• we dislike infinity bonuses that get cut off or reduced to zero over time
• we dislike programs where maximising the compensation plan is only feasible for a handful of top performers
• we dislike plans that encourage us to drop existing teams in order to start building new business teams/centres
• we dislike programs that reward the top performers and ignore the small guys

In other words, we dislike any feature that leads to teams breaking up, and we applaud and welcome all features that encourage team building... that encourage building to last!

Fortunately, Chews4Health is using a compensation plan that qualifies for our 5 star rating.

Chews-4-Health!


What kind of testimonials can you expect regarding Chews4Health?

The kind of testimonials that you can expect to read will be about the "feel good" characteristics of the candies... the taste, the feel, the packaging, response from friends and family, over the counter sales, general popularity etc.

"Feel good" testimonials for a low priced product with a healthy profit margin that is designed to make both affiliates as well as customers feel good.

Experienced Leadership

David Friedman, the owner of Chews-4-Health, has an excellent understanding of network marketing. At this early stage of launching in the USA, he has already put together an international team of experts to kick off the product & office registration process in other countries and world regions. He has also set up a mastermind group with some 100 experienced networkers in the USA in order to "build to last". We can expect him to do the same at local country level as more and more countries come into the picture.

The manner in which David Friedman is implementing his vision, the attention for detail and his uncompromising approach to quality... if this is a sign of things to come, we are on board 100% for this ride!

First To Market Strategies

David Friedman is nicknamed the "godfather of nutrition", as he was the first to market liquid nutrition, and is now the first to market chewable nutrition. He is putting his vision and expertise into the National Co-operative Marketing (NCM) program, which means that he is going full throttle into the market place, both in the USA as well as internationally. This is an explosive first to market strategy for Chews-4-Health!

Co-operative Networks

"The type of marketing channel used is generally determined by the type of product or service being delivered to the marketplace as well as the market niche the company perceives itself to be in. For example, the NCM™ program advertises Chews4Health on nationwide television in order to provide information to all the potential buyers in the viewing audience. The television commercials are designed to develop brand recognition and convey information regarding the particular Chews4Health brand to potential buyers. Such commercials usually do not inform the potential buyer where the product is available for sale, however the NCM™ infomercials provide the potential buyer with a telephone number to the Chews4Health call centre. And the potential buyer who does not respond immediately to the television commercial, would either search for sales outlets himself or see other ads from local distributors advertising the benefits of buying from their teams or network groups."

Inaki Legorburu           

The National Co-op Marketing (NCM) program is a one of a kind company driven campaign designed to bring in customers and distributors, and launch the Chews4Health brand name in the USA.

We can expect the NCM to bring alot of fresh blood into our network marketing industry in the USA, and we can expect to duplicate the NCM program in other countries and world regions over time.

And I have a confession to make. One of my personal passions is the concept of an evolving cooperative work force, which I can trace back to my Basque roots and the inspiring success story of the Mondragon Cooperative Corporation. This is a true "It Couldn't Be Done!" success story.