For individual men and women who are very serious about building a long term residual income.

Multi-Leverage Marketing Lifecycle

Welcome to the lifecycle concept. It may be new to you as a networker, but the concept has been around for decades in many industries. In the oil & gas business (my original area of work as an engineer) each oil/gas field was treated as a project and we planned our work according to project life cycles. We explored for gas & oil, and when we thought we had found something we went ahead and appraised that area. If the results were promising and economically viable, we went ahead and developed that oil/gas field project. Very often we could not afford to go it alone, so we brought in joint venture partners. We paid alot of attention to developing & maintaining these joint venture partnerships & projects for as long as possible. But sooner or later all good things come to an end, and we would prepare to close down and abandon the project.

In other lines of work you may have encountered terms such as the business lifecycle and product lifecycle.

Anyway, the point is that network marketing is also governed by the rules of the marketing lifecycle, and here we take the opportunity to introduce you to the multi-leverage marketing lifecycle. When you understand this lifecycle concept, you will appreciate even more what you need to do in order to become a successful networker. We have broken down the mlm lifecycle into the following areas of activity:

• generate leads;
• promote yourself;
• build relationships;
• promote businesses;
• close sales & sign up partners;
• maintain customer/partner relationships;
• abandon partnerships & relationships.

Rather than go into an elaborate explanation of each of the above activity areas, I invite you to imagine your ideal world. Sorry, this ideal world is still a world where you have to do some work for your residual income, but you can now choose which area to work in. So in your ideal world, which area of activity would suit you best. Preferably choose one only, two if you feel so inclined, and three at the most if your drive is that strong.

When you make the effort to share your choice with me, then I will respond with some fitting tips and recommendations.

Enjoy and good luck!

Iñaki Legorburu

PS. You may have observed in the network sketch that the network is not made up of individuals, but rather of small teams of 2-3 persons. Whatever business you are in or thinking of joining, strive to find at least one or two persons that you can team up with for brainstorming, master minding etc. And when the opportunity arises, you will also plan and execute your activities together. Laurel & Hardy, Tom & Jerry, Morecambe & Wise, the three muskateers, the Blues Brothers, the Beatles... you get the idea. Not everyone has the talent and luck to succeed as a Charlie Chaplin. But two or three minds working together is a team force to be reckoned with! And a network made up of small master mind teams is a network that is being built to last... the enduring network.

A more realistic example would be a mountain climbing team. Sure, you could try climbing the mountain on your own, and if you possess the qualities and skills and luck, you might also succeed. But odds are that you will encounter setbacks that prevent you from climbing all the way to the summit, and may even threaten your health and survival. But as a small climbing team, your chances of overcoming the setbacks and succeeding are greater. And in the worst case scenario, you will survive and live to try again another day.

PPS. I have just let you in on the real secrets of success.